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CONNEXA

Privacy Policy

Last updated: October 9, 2026

This Privacy Policy describes how Connexa Treinamentos e Soluções em Tecnologia Limitada (Brazilian company registration CNPJ 67.784.350/0001-67), hereinafter "Connexa", collects, uses, stores and shares personal data on the connexatech.com.br website and on the Talk Connexa platform, in compliance with Brazil's General Data Protection Law (LGPD, Law No. 13,709/2018).

By using our website (https://connexatech.com.br), you agree to the terms of this policy.

1. Data Controller

Company name: Connexa Treinamentos e Soluções em Tecnologia Limitada
CNPJ: 67.784.350/0001-67
Registered office: Rua Missionário Christie, 96, Quissamã, Petrópolis, RJ, 25615-251, Brazil
Service address: Rua Santa Cruz, 2187, Sala 10, Vila Mariana, São Paulo, SP, 04121-002, Brazil
Privacy email: contato@connexatech.com.br

2. Data Protection Officer (DPO)

Connexa's data protection officer can be reached at contato@connexatech.com.br. Brazil's ANPD guidelines allow small businesses to have the controller exercise the DPO function.

3. Personal Data Collected on the Website

We collect the following categories of personal data:

  • Identification data: full name, email, phone/WhatsApp.
  • Business data: company name, company size, declared business needs.
  • Technical data: anonymized IP address, language preference cookie, browsing and campaign origin data collected by Google Analytics 4 and the Meta Pixel.

Payment data: Connexa does not store credit card data (PAN, CVV, expiration date) on its servers. Such data is encrypted directly by the payment provider responsible for the transaction.

Talk Connexa subscription and free trial: the CPF or CNPJ (Brazilian tax ID), billing address and password entered in the form are passed on to the Talk Connexa platform to create your account and issue the charge. Connexa does not keep this data in its own database.

We do not collect sensitive data as defined in Article 5, II of the LGPD (racial origin, religious beliefs, political opinions, health data, biometrics, etc.).

4. Data Processed on the Talk Connexa Platform

Talk Connexa is Connexa's customer service platform that connects WhatsApp Business, Instagram and other channels of client companies. In the conversations handled by the platform, the client company is the controller of its own contacts' data, and Connexa acts as processor, processing this data only to provide the contracted service and according to the client's instructions.

Data received from WhatsApp Business

When the client connects a number to Talk Connexa through Meta's WhatsApp Business Platform, the platform receives:

  • phone number and profile name of the contacts who talk to the client;
  • message content, including text, images, audio, video and documents;
  • message delivery and read status;
  • identifiers of the WhatsApp Business account and of the connected number.

How this data is used

The data is used to display and organize conversations in the client's account, send the agents' replies, distribute conversations among the team and generate the account's own reports.

Sharing

Connexa does not sell conversation data and does not pass it on to third parties for advertising. The data is processed only by suppliers needed to run the service: the cloud infrastructure where the platform runs, Meta (to exchange the messages) and, when the client turns on artificial intelligence features in its own account, the AI provider that generates the replies.

Artificial intelligence

Connexa does not use clients' messages or data received from WhatsApp to train artificial intelligence models. When the client turns on an AI feature, the conversation text is sent to the provider only to generate that reply.

Retention and deletion

Data stays in the account while the contract is active. After it ends, the data is deleted within 90 days. The client can request deletion earlier through the procedure in the Data Deletion section of the Terms of Use.

5. Purpose of Processing and Legal Basis

  • Lead capture and commercial relationship: legal basis consent (LGPD Art. 7, I).
  • Execution of subscription terms: legal basis contract performance (LGPD Art. 7, V).
  • Security and fraud prevention: legal basis legitimate interest (LGPD Art. 7, IX).
  • Transactional communications: legal basis contract performance (LGPD Art. 7, V) and legitimate interest (LGPD Art. 7, IX).

6. Data Retention

  • Lead data: for the duration of the commercial relationship and for 5 years after its end (tax obligation, Brazilian Tax Code Art. 195).
  • Checkout/subscription data: 5 years (Brazilian Tax Code Art. 195 and accounting obligations).
  • Anonymized IP: ephemeral (window of minutes to hours, no further persistence).
  • Language preference cookie: up to 1 year or until removed by the user.
  • Analytics and marketing cookies: up to 13 months or until removed by the user in browser settings.

7. Data Subject Rights (LGPD Article 18)

As a data subject, you have the following rights, which can be exercised at any time:

  • Access: confirmation of the existence and access to the data processed.
  • Correction: update of incomplete, inaccurate or outdated data.
  • Erasure: deletion of unnecessary data or data processed in non-compliance with the LGPD.
  • Portability: receipt of data in a structured format.
  • Withdrawal of consent: revocation of consent at any time, without prejudice to processing already performed.
  • Complaint to ANPD: right to petition Brazil's National Data Protection Authority (www.gov.br/anpd).

To exercise any of these rights, send an email to contato@connexatech.com.br with the subject "LGPD Rights Request". Response time: 15 business days. To request deletion of data processed on Talk Connexa, follow the procedure in the Data Deletion section of the Terms of Use.

8. Cookies

The website uses essential cookies for operation, preference cookies to remember your selected language, and analytics and marketing cookies, from Google Analytics 4 and the Meta Pixel, active from the first visit on the basis of legitimate interest. You can remove or block them at any time in your browser settings. For detailed information, please refer to our Cookies Policy.

9. Changes to This Policy

This policy may be updated periodically. When significant changes occur, we will publish the new version on this page with the update date. We recommend periodic review.

10. Contact

For questions, requests or rights related to this policy, please contact us at contato@connexatech.com.br.